12/24/2023 0 Comments Air force 1 indigo blueIn both Thai and Vietnamese, the word for green describes the colour of the sky.īlue is the most widely accepted colour across the spectrum and has come up time and again as the world’s favourite colour. You might be surprised to know that some cultures don’t have a word for the colour blue. The word for blue kyaneos was also used to describe dark green, violet, black or brown. The Ancient Greek’s did not have a specific word for the colour blue. The more we are exposed to different colours the more we are able to recognise them by name: A makeup artist, for instance, might have an in-depth vocabulary for reds and pink but lack the words to describe colours less prominent in makeup – green and blue.įor the majority of us, colour names are rooted in shared references like nature – think sky blue or moss green, or food references like watermelon or tomato red.Įither way, colour names can help us reference and share colour palettes more easily. It’s important to remember that how we see and recognise a colour will depend on both our experience of that colour and the quality of the light we are viewing it in. Understanding Colour NamesĬolour names are not absolute. You’ll also find helpful notes on colour psychology and some colour pairing suggestions to help you when choosing the right colours for your brand. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled together a list of popular colour names as a handy guide. As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names.
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